About Matt Charles Public Relations+Strategy: Practitioner & Professor


Matt Charles Public Relations+Strategy is a boutique consultancy with offices in Charlottesville, Virginia, and Chautauqua, New York, founded to help corporations, start-ups, higher education institutions, nonprofits, governments and brand-conscious individuals achieve their strategic communications goals. With a focus on you — the client — my values are rooted in relationships and customer service, plain and simple. 

A former spokesperson for the University of Virginia, I not only understand how to navigate crises, I know how to engage with stakeholders through persuasion and influence techniques rooted in cognitive science to advance your brand. Stakeholders are both internal and external and include employees, shareholders, customers, media, donors, grantmakers, students and governments. Given that strategic communications weaves into strategy and operations, more often than not I have been asked to provide counsel on these critical aspects of the organization.

The first thing I ask of clients is that we have candid and honest conversations. Just as much as you need to know how I can help you achieve your strategic communications goals, I need to know your strengths and weaknesses, why your work drives you and where you want to be in the future. It is through this open channel of communication that I can hone your organization’s message to targeted audiences through an integrated communications approach that includes paid (marketing), earned (media relations), social (social media platforms) and owned media (your website and other media that you control, such as blogs).

Years of on-the-ground work and case study teaching at top-tier graduate schools that include Purdue University, Georgetown University and the University of Virginia has helped me understand what it takes to help influence positively stakeholder behavior, improve community relationships, maintain a solid reputation for your organization and help you navigate crises with an objective perspective.

I am a member of the Public Relations Society of America (PRSA) and hold my Accreditation in Public Relations (APR) certification — a mark of distinction, results-oriented outcomes and ethics in the public relations industry.

In August 2018, I was appointed to the Fulbright Specialist Communications and Journalism roster  — a unique opportunity for U.S. academics and established professionals to engage in two- to six-week, project-based exchanges at host institutions across the globe.

And, as a former New York City special investigator working sex and drug crimes involving children, I can work under high-stakes pressure.

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